Comparison

Annoture vs BugHerd
vs Marker.io

BugHerd starts at $50/month and Marker.io at $59/month, with nothing but a time-limited trial before that. Annoture has a free plan that never expires — 100 screenshots a month, on the house.

Try Annoture free →

Pricing shown in source currency for each tool — BugHerd and Marker.io in USD, Annoture in GBP. Competitor pricing taken from their pricing pages on 17 September 2026; check each provider's site for the latest figures.

The free tier difference

Both competitors give you a time-limited trial, then a paid plan. Annoture's free plan doesn't expire.

AspectBugHerdMarker.ioAnnoture
Free / entry trialFree trial only15-day trial onlyFree forever
Cheapest paid plan$50/mo · $42/mo yearly (5 members)$59/mo · $39/mo yearly (3 users)£15/mo · £12/mo yearly (10 members)
Screenshots / monthUnlimited (paid only)Unlimited (paid only)100/mo free, 300/mo on Starter
Mid-tier plan$80/mo · 10 members$199/mo · $149/mo yearly · 15 users£39/mo · unlimited
Built-in Kanban boardYes, on every planNo — sends to your PM toolYes, included on every plan

Feature by feature

All three tools capture a good screenshot. Here's where they actually differ.

FeatureBugHerdMarker.ioAnnoture
One-click screenshot capture
Auto-captured URL, browser, OS
DOM element / CSS selector capture
Free tier with no time limit
Built-in Kanban board
Session replay
Native Jira / Trello export

Marker.io's session replay is only available on its Team plan ($199/mo, or $149/mo billed yearly) and above. Screen recording is coming soon to Annoture.

Why teams choose Annoture

🆓

No trial countdown

BugHerd and Marker.io both offer a time-limited trial that ends in a paid plan. Annoture's free plan has no expiry date.

📋

One tool, not two

Marker.io forwards reports into a separate project management tool. Annoture's Kanban board is built in — there's nothing else to set up.

💷

Lower entry price

Annoture's Starter plan is £15/month, against $50/month for BugHerd Standard and $59/month for Marker.io Starter.

👥

More members per plan

Marker.io's Starter plan caps out at 3 users and BugHerd Standard at 5. Annoture's Starter plan includes 10 team members for less.

⚡

Same capture quality

Full-page screenshots, URL, browser, OS, viewport, and the exact CSS selector — captured automatically, just like the competition.

🔄

Still exports where you need it

Connect Annoture to GitHub or Jira, with PDF and Trello exports on the Agency plan, when you need to hand work off to a tool your client already uses.

Comparison questions

Common questions when weighing up Annoture against BugHerd and Marker.io.

Does BugHerd or Marker.io have a free plan?
No. BugHerd offers a free trial and Marker.io offers a 15-day free trial, but neither has a permanently free tier. Once the trial ends, BugHerd starts at $50/month and Marker.io at $59/month ($39/month billed yearly). Annoture has a genuinely free plan with no time limit: 3 projects, 5 team members, and 100 screenshots a month at no cost.
What's the cheapest paid plan across Annoture, BugHerd, and Marker.io?
BugHerd's Standard plan is $50/month ($42/month billed yearly) for 5 members, and Marker.io's Starter plan is $59/month ($39/month billed yearly) for 3 users. Annoture's Starter plan is £15/month (£12/month billed yearly), making it the cheapest paid entry point of the three while including 300 screenshots a month and 10 team members.
Do Annoture, BugHerd, and Marker.io all work as a Chrome extension?
Yes, all three offer a browser-based capture tool. The difference is what happens after capture: Marker.io is built to forward feedback into your existing project management tool, while BugHerd and Annoture both include a built-in Kanban board, so you don't need a separate tool to track and resolve issues.
Is Annoture a replacement for BugHerd or Marker.io?
For most teams, yes. Annoture covers the same core workflow (click an element, capture a screenshot with full context, file a report) and includes a built-in Kanban board, so you don't need a separate project management tool alongside it. Teams that rely on session replay, feedback on Figma or PDF files, or unlimited client guest users may still prefer Marker.io or BugHerd.

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